The Food-Stamp Economy

From Costco to Wal-Mart, store chains are rethinking years of strategy as they watch prized customers lose jobs and turn to this benefit, the stigma of which is disappearing not just in society, but in corporate America.

Besides staffing up for the spike in shoppers on the first day of the month, retailers are adjusting when and what they stock, updating point-of-sale systems to accept food stamps and shifting expansion plans to focus on lower-income shoppers.

A record of more than 37 million people are enrolled for the government benefit, an increase of nearly 35 percent since the U.S. slid into recession at the end of 2007.

An estimated one in eight Americans depends on the benefit to buy food. With the nation’s unemployment in double digits, more people are expected to enroll. By some government estimates, up to 16 million people who are not receiving food stamps today could qualify.

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